How a simple strategy increased sales for Parle G?

Parle – G is known to 100 crore people in India for sure. Here is what Creativity can do to each brand. Remember 4P’s in the marketing classes. Let me tell you how Packaging can impact attraction but in this case how it can help in increasing sales too. Its Innovative. This is Rs 5 packet of Parle Products Pvt. Ltd (Parle G) and goes to both … Continue reading How a simple strategy increased sales for Parle G?

What if Zomato had a Daru meter?

Hey, let’s go out somewhere to eat. I wanna eat something different today. Where should we go? Simple solution, Fire up your Zomato app and search the nearby restaurant as per location or what you wanna eat. It’s so simple now days. Apps like Zomato, Dineout and Easy diner and Raprika have made it so simple for all us. Zomato for sure leads the Restaurant finder space. Zomato is like Google today, you … Continue reading What if Zomato had a Daru meter?

Olivia Intense now copies BBlunt ad with Kareena Kapoor

You must have heard of Copy and pasting documents and files but did you ever saw an advertisement copied by another brand that too frame to frame. Olivia Intense hair color was recently seen using the exact same advertisement except the product which somehow changed to Olivia brand instead of Bblunt. The commercial aired during a Pakistan Super League (PSL) match. The commercial looked a … Continue reading Olivia Intense now copies BBlunt ad with Kareena Kapoor